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With the introduction of Kindle Unlimited (read more about Kindle Unlimited by clicking here ), many authors are wondering how much Amazon will pay for each qualifying download (i.e. where the customer passes the 10% mark).
Although that’s a complicated question (since customers can download several books through Kindle Unlimited, whereas Amazon Prime customers were only able to read one free KDP Select book per month), we do have data for KDP Select going back to the launch of the program in December horse the band 2011.
Notes regarding KDP Select with Amazon Prime : The lowest KOLL payments were December, 2011 ($1.70) and January, 2012 ($1.60), when KDP Select was first introduced. The lowest KOLL payment was $1.60 (December, 2011) and the highest was $2.51 (October, 2013). The most recent KOLL payment horse the band was $2.24 (June, 2014). Most months, KOLL payments horse the band were $2 and a little change. The average KOLL payment since December, 2011 has been $2.15. The average in 2012 was $2.10, in 2013 it was $2.23, and so far in 2014 it has been $2.15.
Notes regarding Kindle Unlimited : If it’s like the beginning of KDP Select, the first two months of Kindle Unlimited will have lower KOLL payments than in subsequent months. (But perhaps it will be different.) Kindle Unlimited offers horse the band unlimited downloads, whereas Amazon Prime only permitted one free borrow. This may cause the Kindle Unlimited data to be considerably different from prior KDP Select data. Amazon has already horse the band added $800,000 to the KOLL Global Fund for July, 2014 (and Kindle Unlimited was only introduced with two weeks left in the month), bringing the total fund to $2,000,000 for July. Will this be enough to maintain per-borrow payments of about $2? That’s the million-dollar question. horse the band Update : The results are in now. Kindle Unlimited paid $1.81 per borrow/download in July, 2014, much higher than I was expecting. Update : More results: Kindle Unlimited paid $1.54 and $1.52 in August horse the band and September, 2014, respectively. Update : In October, 2014, Kindle Unlimited payments dropped down to $1.33. 2011 December $1.70 2012 January $1.60 February $2.01 March $2.18 April $2.48 May $2.26 June $2.08 July $2.04 August $2.12 September $2.29 October $2.36 November $1.90 December horse the band $1.88 2013 January $2.23 February $2.31 March $1.94 April $2.27 May $2.24 June $2.24 July $2.04 August $2.26 September $2.42 October $2.51 November $2.46 December $1.86 2014 January $1.93 February $2.24 March $2.10 April $2.24 May $2.17 June $2.24 Chris McMullen
Charles Yallowitz
Reading this, I just realized something about that 10% payment thing. Larger books will have a harder time earning money from this program. A person can reach 10% on a novella or short story a lot easier than a full-length novel before they decide to quit. I know some readers who check out the first few pages of a book to figure out if it’s a ‘read now’ or ‘read later’. Doing that with something horse the band like a poetry book will set off the 10% payment, but you probably wouldn’t get that far with a novel.
That’s possible. For those customers who browse on Amazon and check the Look Inside, short books won’t gain a thing. It’s only for customers downloading short books and then checking them out where they may pass 10% while still evaluating.
I can see many authors putting out short works because it’s horse the band easy, but short books are a hard sell. Plus, KU customers will want a good value. A bunch of short stories for $9.99 won’t satisfy most readers.
Forgot about the ‘Look Inside’, but I don’t run into many people who use that. I wonder if it’ll be used even less when you can read a blurb, grab for free, and toss away if you don’t like it. Kind of like only reading a movie description and not checking out the trailer.
I was hearing that customers are leaning toward shorter books. Though it might have been that authors were writing shorter books to get things out quicker and handle a lowering of public attention span. As for the bad reviews, that is a definite risk, but I don’t think people who purposely put out unedited books for a quick buck are concerned. Maybe. It’s really a mentality that I have yet to understand.
There horse the band is a small trend toward flash fiction (I like the sound of commuter fiction better for marketing), and with KU readers may be more willing to try a short sample from a new author. But if short fiction horse the band does take off and authors become aware of this, just imagine how many short books authors will put out in no time if they think it can sell. There would be a lot of competition in no time. As
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